Meet the Team

Ursamin’s team is composed of passionate individuals with diverse backgrounds and expertise committed to innovation and patient-centric care. We work tirelessly to empower individuals, caregivers, and healthcare providers with better care coordination solutions. 

Our Team


CEO and Founder

With over 25 years of experience in helping service providers deliver better consumer experiences, Shannon launched Ursamin in 2021. Shannon is on a mission to improve care for patients living with multiple chronic illnesses, a growing and underserved population that faces the worst outcomes due to fragmentation and inefficiency in the healthcare system.

Prior to Ursamin, Shannon was a strategic leader and sales executive in the telecommunications industry, where she drove product market fit, customer acquisition, revenue growth, and global expansion for several innovative and disruptive B2B2C solutions. She led teams that contributed to two unicorn exits, an IPO, and a $1.5B acquisition, and became the #1 provider of edge WiFi equipment to service providers worldwide. Shannon specializes in improving operational processes, rearchitecting networks, and creating strategic partnerships to deliver improved consumer experiences and outcomes.


Digital Health Business Development

Fred has expertise in digital experience, customer engagement, and telemedicine. He has over a decade of experience working with major corporations in various industries such as financial, insurance, healthcare, advertising, and media & entertainment. He has held senior positions in companies such as Blue Cross Blue Shield, State Farm Corporation, and BetterHealthcare, where he was responsible for digital marketing, customer engagement, and telemedicine integration. He has also advised private equity and investment companies on digital health solutions. In his most recent role, he led BetterHealthcare to help improve patient access to care through a digital platform and increase patient bookings by 30%.


Chief Information Officer

With a Bachelor of Arts in Political Science and a minor in Philosophy from Creighton University, John is a problem solver and has experience in the custom CRM space. He started CRMSys with Peter Henry in 2007 and later became an author of workflow and a designer in the analytics space at iVobis. John is the founder of Plot Analytics, where he has designed and overseen business intelligence, data warehousing, analytics, and corporate reporting programs for several years. His expertise includes data-driven solutions, such as the Plot Analytics Workflow Engine, which ties disparate data together and helps with structured reporting, financial reporting, regulatory requirements, analytics, and key performance indicators. He has worked with technology partners such as Microsoft, Insight Software, Solver, Tableau, Qlik, and Burst. John has a broad knowledge of CRM and ERP solutions from Microsoft, Sage, and SAP.


Content Creator and Digital Marketing

Levi is versatile business leader with experience in various industries, including automotive operations, B2B sales, e-commerce marketing, small business accounting, government finance, and human resources. He has a track record of leading successful departments and building businesses from the ground up. Before Ursamin, he was the Vice President of Finance and Business Development at Congruent, a creative agency he helped build from $0 to a $2 million profitable business in less than 2 years. Previously, he was the Director of Operations at Image Auto and Vice President of Operations at Site-Seeker, where he helped grow the companies and establish internal management systems. Levi started his career in the United States Air Force, where he led finance teams and reported to the White House and Pentagon on all U.S. spending. He was recognized as one of the 12 outstanding Airmen in 1998.

Our Advisors

Ulrike Berzau

MM, MHS, PT, FACHE, Adjunct Professor
Fairleigh Dickinson University

Ulrike Berzau, MM, MHS, PT, FACHE, serves as a valued advisor to the Ursamin team. In her current role as an Adjunct Professor at Fairleigh Dickinson University’s Public Health Administration graduate programs, she utilizes her extensive experience as healthcare executive to shape the next generation of professionals.

With a global career spanning the United States, Canada, Germany, Haiti, and the Middle East, Berzau has managed and consulted on international rehabilitation projects and led rehabilitation hospitals and services. Her time in Boston, working alongside Harvard physicians and researchers and serving as an Associate Professor at the MGH Institute of Health Professions, has further enhanced her industry insights.
Through her expansive experience across various care settings, Berzau identified a critical gap – the lack of seamless communication between patients and providers. Her upbringing in Germany, with its centralized health records and efficient healthcare system, has convinced her that improvement is possible. With her ambition to challenge the status quo in the United States, Berzau’s perspective and insights are instrumental to the Ursamin team’s mission.

Berzau is a Fellow of the American College of Healthcare Executives (FACHE), and she
holds a Master of Health Science, a Master of Management, and a Master of Physical
Therapy. Beyond her impressive academic credentials, Berzau has also established herself as a bestselling author, showcasing her comprehensive understanding of healthcare in a digestible format for a wider audience.

Dr. Laura Cardello is an advisor for Ursamin. Dr. Cardello has 20 years of experience under her stethoscope, primarily as a pediatric hospitalist in South Weymouth, Massachusetts, where she is widely respected by her colleagues, staff and patients.
Over the past decade, Dr. Cardello has offered inpatient pediatric care at South Shore
Health in Weymouth, the flagship community hospital satellite of Boston Children’s Hospital.

Her dedication to healthcare extends beyond her clinical practice. As the Medical Director of Inpatient Pediatrics at South Shore Health, she has led numerous multidisciplinary committees delivering innovative, collaborative solutions addressing departmental challenges.

Dr. Cardello has championed patient safety and care. Under her leadership, guidelines in tune with national best practices have enhanced the patient journey and have been implemented across the Boston Children’s network of hospitals. With a passion for and expertise in optimizing electronic medical records, Dr. Cardello was instrumental in transitioning her department to a new EMR system in 2017 and has spearheaded numerous projects to streamline efficiency and workflow in electronic medical records.

Holding a degree from the University of Rhode Island, and a medical degree from the
University of Massachusetts Medical School, Dr. Cardello brings a wealth of academic rigor to her work. Her expertise was honed during her residency at Connecticut Children’s Medical Center, in Hartford, CT. Today, she upholds the highest standards of care as a board-certified pediatrician with the American Board of Pediatrics and the Massachusetts Board of Registration in Medicine.

Ursamin is fortunate to have Dr. Laura Cardello as an advisor, guiding a mission to make health decisions easier, more accessible, and more personal.

Laura Cardello

MD, Medical Director
South Shore Hospital

Julie A. Shapiro

MD, ER Medicine Physician
South Shore Health-South Weymouth

Dr. Julie A. Shapiro is an advisor on the Ursamin team. Dr. Shapiro, based in Weymouth,
Massachusetts, is a seasoned emergency medicine physician with more than two decades
of experience in the field. Currently affiliated with South Shore Health-South Weymouth, she
completed her medical degree from the University of Missouri-Kansas City School of

Devoted to her role in the Emergency Department (ED) throughout her career, Dr. Shapiro
is a strong advocate for efficient and effective patient care. Her responsibilities at South
Shore ED extend beyond physician – she assists in physician onboarding and manages MD
scheduling, a testament to her organizational skills and dedication to the hospital.
Dr. Shapiro was elected to South Shore’s medical executive committee and provider
council. She is part of physician leadership and plays a key role in communication between
the clinical staff and hospital administration. Dr. Shapiro has also been actively involved in
various initiatives aimed at reducing both literal and figurative waste in the initiation of care,
demonstrating her commitment to healthcare efficiency.

Having experienced the transition from handwritten paper charts to the most modern
Electronic Medical Record (EMR) systems, Dr. Shapiro has keenly felt the frustrations of
retrieving critical patient information during urgent situations in the ER. This has sparked her
special interest in making patient data easily accessible and user-friendly, especially in high-
stakes environments. Dr. Shapiro’s interests align well with Ursamin’s mission, making her
an invaluable asset in the pursuit of shared health decision making.

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